Coca Cola

Whilst working with an old agency, we helped develop and execute the event-based marketing plans for a Coke promotion with a difference… The Big Prize Surprise!

No one knew what they were going to win – the contents were in large shipping containers placed all around the country. All they knew was that it was going to be big!

The campaign was completely integrated – social, online, event, radio, PR and TV and over 1 million cans were purchased across a 6 week period.